Online Marketing Services

Articulate Marketing Limited are an internet marketing company helping its customers improve their online presence and grow their online sales by turning the company and their staff into internet savvy webmasters.

We are a knowledgable team of marketeers, succesful at improving company's websites in Scotland and England.

Search Engine Optimisation

The vast majority (almost 90%) of internet users search for information using search engines. That is why you must have a search engine friendly website if you want to get found. Search engines are judged by the time and relevance of the results they produce.  The easier you make it for them to match up your website with a phrase or word entered into a search bar the higher you will rank on their serch engine results page (SERPs).

Many, in fact 100s of factors affect your search engine ranking, including Search engine friendly URLs, 'link juice', understanding your buyer's personas and writing sticky keyword rich content written for your buyers, not you! Link building strategies that boosts qualified traffic to your site... the list goes on.   This is why you need to consult an experienced SEO practitioner if you want to sell goods online or serious about website marketing. We can help whether it is training in the techniques you want or to outsource your SEO to us to look after. We only use ethical "white hat" search engine optimisation techniques, in other words, our strategies are approved by search engine guidelines and will not penalise or endanger your website in any way.

Search Engine friendly websites

As the old saying goes "rubbish in rubbish out" if you don't provide your web developer with a detailed website specification then you cannot expect them to deliver a search engine friendly website. 

We sit in between you (the client) and the web developer. We get to know your business inside out and let you know what is possible then use this knowledge, plus our internet marketing expertise to help you select a website developer who can deliver what you need. We then write a detailed website specification for you that will enable you to be the proud owner of an effective search engine friendly website that includes user friendly navigation to reduce your bounce rate, 'spiderable' architecture to make sure the search engines find ALL of your pages and strong conversion orientated Goal pages that will convert your visitors into sales/registrations/enquiries.

We are not website developers we help you find the right website developer at the right price that can deliver you a search engine friendly site that will give you a good return on your investment. To find out more contact us on 07846463892.

Pay Per Click (PPC) Management

When we ask most of our new clients the question "Have you used PPC?" The answer we normally get is "Yes and it cost me a fortune!"  If you do not understand how to use this powerful marketing tool, you will normally end up with poor results, lost marketing revenue and loss of faith in a powerful piece of kit such as the Adwords product offered by Google. 

As an SEO specialist we would encourage you to do some Adword PPC campaigns since this goes hand in hand with organic search engine optimisation, especially in the first 12 months of your websites existance.  You can also use it as a 'turbo switch' for selected marketing campaigns where you want to draw attention to something quickly and do not have the time it can take to climb the organic search results.

We apply strategic planning, copywriting bespoke campaign structure tracking optimisation and refinement to achieve maximum efficiency and ROI.  We know how to deliver the best results through PPC.

Performance Tracking

The Internet marketing is 100% transparent and accountable, there is no hiding place. Working with you to generate traffic to your site is only the first step. Tracking and analysing your visitors online behaviour through to either sale/enquiry is where our expertise lies.

Company owners are beginning to realise that the internet is a very effective marketing channel, but if you don't measure each website page or carry out regular website analysis how will you know if your website is fit for purpose? 

Google Analytics training

Articulate Marketing can teach you how to carry out analysis of your website including which web pages are not be achieving their marketing objective, and which online and offline marketing campaigns are effective in terms of visitors and conversions. We can do this either by training you on how to use Google Analytics or don't have the time, but still want to have a successful website.   We can be your Google Analytics Partner and provide a monthly website analysis service.We provide Google Analytics Training either online or at your company's premises. Learn "Advanced Website analysis" from us where we will train the business website manager to understand the critical components of Google's website analysis tool.During your training time with us we that will also help you put together a successful web analytics strategy to support your marketing campaigns, carry out analysis of your website including which web pages are not be achieving their marketing objective, and which online and offline marketing campaigns are effective in terms of visitors and conversions.