http://www.articulate-marketing.co.uk/rss/news News en-gb Fri, 12 Dec 2008 00:00:00 +0000 Wed, 21 Sep 2011 10:23:31 +0000 http://www.cairngormmountain.com Cairngorm RSS 2.0 editor@cairngormmountain.com webmaster@cairngormmountain.com http://www.articulate-marketing.co.uk/news/3-t-5- 1. For most small businesses (with the exception of skilled trades), traditional brand advertising does NOT work, so don’t waste your money. Cut your advertising budget by at least 50%, and use the money you save to try out other simple, cheaper and more effective forms of marketing. But remember to always test and learn... Thu, 24 Sep 2009 00:00:00 +0000 #news-eccbc87e4b5ce2fe28308fd9f2a7baf3 http://www.articulate-marketing.co.uk/news/4-5-m- 1. Media Relations or getting a name as an expert in your market is all about your willingness to appear in the media. Any time your name appears in print, you are automatically an expert. People believe what they read in the papers, see on the TV and hear on the radio.Whatever your industry, put yourself forward to the local and national media as an expert in your specialist area... Thu, 24 Sep 2009 00:00:00 +0000 #news-a87ff679a2f3e71d9181a67b7542122c